WINK Aparthotels has expanded into Johannesburg with the opening of WINK Aparthotel Saxon Square in Rosebank, introducing an 80-unit property designed to cater for business travellers, longer-stay guests and residents seeking flexible accommodation.
Located on Oxford Road opposite the Rosebank Gautrain Station, the five-storey development offers apartment-style accommodation in one of Johannesburg’s busiest mixed-use precincts.
The development includes a mix of studio, one-bedroom and two-bedroom apartments, all featuring kitchens and balconies. While most of the units are fully furnished for short- and medium-term stays, 20 apartments will remain unfurnished to accommodate longer-term residential tenants.
Unlike the high-rise apartment developments increasingly associated with urban accommodation, WINK Rosebank has been designed with a more residential and community-oriented feel.
“Rosebank continues to evolve rapidly, but there are still very few developments that capture the character of old Johannesburg,” says Derick Tait, managing director of WINK Aparthotels.
“Saxon Square sits in a quieter, greener part of the suburb surrounded by mature trees and established residential streets. It feels more human and more connected to the neighbourhood than the typical high-density city accommodation model.”
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Designed for flexible stays
The development forms part of a managed rental pool operated by WINK on behalf of private investors and the developer.
Amenities include a rooftop bar, breakfast room, shared workspace facilities, a WINK Café, swimming pool, communal braai area and undercover basement parking.
According to the group, the property has been positioned to serve business travellers, digital nomads, sports groups, project-based corporate teams and longer-stay visitors looking for an alternative to traditional hotels or residential rentals.
Rosebank has increasingly been identified as one of Johannesburg’s strongest-performing mixed-use nodes, supported by commercial investment, transport accessibility and growing demand for rental accommodation linked to both business and lifestyle migration.
The area has also attracted a growing number of major corporate headquarters and regional offices in recent years, including Anglo American’s move to 144 Oxford Road, alongside the presence of companies such as BP, PepsiCo South Africa, Sappi, Coca-Cola South Africa, Sasol and TotalEnergies within the broader Rosebank precinct.
Growth plans
“The demand for flexible accommodation is no longer limited to tourists,” says Tait. “We are seeing growing demand from professionals relocating temporarily, remote workers, travelling teams and people wanting longer stays without the rigidity of traditional leasing structures. Rosebank is perfectly positioned to support that shift.”
The Rosebank opening forms part of the aparthotel’s broader expansion strategy as the group continues to grow its footprint within high-demand urban, student and lifestyle nodes across South Africa.