Personal care brand Native announced the launch of its newest collection, the Sensitive Series. The new collection includes products developed in collaboration with a cross-functional team of allergists, biologists and dermatologists to pair high-performance ingredients with hypoallergenic fragrances.
“At Native, we believe that just one expert isn’t enough when you have sensitive skin,” said chief executive officer Christopher Talbott. “With the Sensitive Series, we brought together a team of specialists to ensure our formulas were not only effective but worry-free. We wanted to give our consumers the confidence to set their skin and senses free, proving that ‘sensitive’ doesn’t have to mean ‘scentless.’”
The collection includes a body wash, body lotion, shampoo and conditioner, all of which are available in four scents or unscented. According to the company’s press release, the Sensitive Series Unscented Body Lotion and Body Cream have been awarded the National Eczema Association’s Seal of Acceptance. Further, the collection’s formulas are infused with naturally-derived ceramides to help strengthen and support the skin and hair’s moisture barrier.
“Consumers are increasingly seeking personal care that prioritizes skin health without sacrificing the sensory joy of a great scent,” the company stated in its press release. “Native developed the Sensitive Series to bridge this gap, combining science-backed safety with transportive fragrances that bring a sense of luxury to sensitive skin routines.”
The Native Sensitive Series collection is available for purchase on the brand’s website and at Target.