Electronic music festival Tomorrowland has partnered with Absolut to create a limited-edition bottle.
Each of the collection’s bottles features a 360 degree screen-printed design, enhanced with innovative frost glow and metallic inks, encapsulating the ‘Orbyz’ theme of the 2025 main stage. The festival takes place from 10-12 October in Boom, Belgium.
Deb Dasgupta, global VP marketing at Absolut Vodka, said: “. Ours is no ordinary festival partnership. We are trusted colleagues and close friends with shared values. It’s by embracing these shared values of inclusivity and creativity that we aim to unite festivalgoers from diverse backgrounds. We want them to engage in unforgettable interactions through the universal language of music – be that at our interactive spaces on-site or through the unique bottle designs, such as with our latest show-stopping collection.”
Debby Wilmsen, spokesperson for Tomorrowland, said: “This is the first time Tomorrowland’s global theme has been used on a partnership bottle, signifying the continued strength of our partnership. A true collaboration between the creative masterminds at Absolut and Tomorrowland, we’re excited to be launching three limited-edition bottles this year, inviting consumers around the world to step into the Tomorrowland universe and discover the untold stories of unity and creativity through the intricate, showstopping designs.”
The 700ml limited-edition bottles contain Absolut Original Vodka and are available now in Thailand. The bottles will then launch in Belgium, the Netherlands, Switzerland, Poland, Slovakia and Serbia in June, followed by Brazil in September.